top of page

About

Northern Legacy Lure Works was founded this year in 2016.  Production of custom, high quality, handcrafted fishing lures began in April here in Fairbanks, Alaska.

 

Northern Legacy Lure Works was named as a tribute to those that came before us, so that we may pass on their legacy to our legacies and all those that follow after us.

​

In the beginning Northern Legacy Lure Works will focus on creating lures for those toothy Northern Pike in Alaska and the Pike and Muskie that inhabit many lakes and rivers throughout the United States. Development of other products to target other fish species throughout North America is already in process.

 

Growing up in Michigan, I have been fishing since I can remember.  Northern Pike and Muskie are some of my favorite.  With this in mind, I design my lures to withstand these voracious predators. 

 

Lures are handcrafted using Alaska Yellow Cedar and heavy duty hardware.  Each lure is handcrafted in my studio.  Custom designs and colors are developed as requested.

​

Our hope is that you will get out, fish and share your passion with your legacies.

​

Sincerely,

Willam A. Schuler

bottom of page